A few years ago I was shopping around for house insurance. I was surprised to find out you can not choose the amounts you want to insure for certain house "components". For example the minimum for the house content was too high for me, I didn't own content so valuable.
This seemed standard so I had no choice, I had to buy insurance for something I didn't want. And a few years ago I found 'Square One Insurance'. I was amazed, finally my kind of company.
Only pay for what you need
Most 'pre-packaged' policies automatically charge you to insure items like fur coats, gold bullion and rare collectibles. Don't own these items? Then you don't pay to insure them with us.
Pay monthly with no contract
We're confident you'll love our service and stay with us. That's why we don't lock you into a contract. With us, you can pay monthly or annually and there's no fixed-term contract.
I like this no-lock contract, if anything else better comes up I can move my "business". I never did, mainly because I didn't look, and I suppose the company counts on this :).
Square One Insurance will disrupt the insurance business, I had thought.
But when I told a few people about it, no-one was convinced. They were happy with their insurances so why change even if they could save money.
After all house insurance is not mandatory and who buys it means they are risk adverse, and changing the insurance company would just increase the perceived risk.