Fygg toothpaste 113g and 20g

 No 100 ml 😉

https://fygg.com/

 

AI

In this specific case—where a company offers a large tube (113g) and a travel-sized tube (15g) but skips a 100ml (or similar) size that would fit airline carry-on liquid restrictions—you could call it:

"Regulatory Arbitrage" or "Compliance Gap Pricing"

• The company avoids creating a 100ml (3.4 oz) size (the standard airline liquid limit) to push customers toward the larger, more profitable size while still offering a tiny travel option for those who absolutely need it.

Other Possible Terms:

1. "Forced Upsell"

   • By not offering a convenient 100ml size, they nudge travelers to buy the full-size (113g) tube (which exceeds carry-on limits) and then check their bag—or buy the tiny 15g tube and run out quickly.

2. "Airport Tax" (Informal)

   • A playful term for when companies avoid the "sweet spot" size (100ml) to make travelers pay more for convenience.

3. "The Unbundled Traveler’s Dilemma"

   • Forces travelers to either:
     • Buy the big tube + check a bag (more profit for the company).
     • Buy the tiny tube + repurchase often (higher per-gram cost).

4. "The 100ml Loophole"

   • Exploiting the fact that 100ml is the legal limit, so they avoid it to sell more of the larger size.

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Why Do They Do This?

• Higher Profit Margins: The 113g tube is likely far more profitable per gram than a hypothetical 100ml version.
• Avoiding Cannibalization: If they sold a 100ml tube, fewer people would buy the 113g (since 100ml is "enough" for most travelers).
• Encouraging Bulk Purchases: Travelers who don’t want to repurchase often may just check their bag with the big tube.

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Real-World Example:

Many shampoo, lotion, and toothpaste brands do this—offering 200ml+ (too big for carry-on) and 50ml (too small for a long trip) but no 100ml. It’s a deliberate strategy to maximize sales of the larger size.